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BIOMARKETING: HUMAN BODY AS MARKETING ENGINE

biomarketing2a
By eliciting insights from recent biological developments and Neuromarketing concepts, this research expands the scope of purchase behaviour response from being limited to the brain (SNS & PSNS) to getting impacted by hormones & nervous system present in other parts of the body. This paper uniquely focuses on consumer behaviour and emotional response due to external stimuli on body systems, hormones, & organs outside of the brain; thus theorizing human body as a Biomarketing engine.
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