courtesy: https://www.financemagnates.com/
source: https://thefinancialbrand.com/fintech-banking/
NEWS INDIA
source: https://bfsi.economictimes.indiatimes.com/
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DISCUSSION BOARD
Source: https://globallending.fortunellc.us/
source: https://lendfoundry.com/
- Behind the scenes of Rapyd’s global fintech rebrandby Ani Petrova on January 26, 2023 at 12:49 am
- GoCardless welcomes you to a new era of payments with a new brandby Editor on November 24, 2022 at 11:37 pm
Source: https://www.fintechmarketinghub.com/
SALES, MARKETING & TECH
Source: https://www.lemnisk.co
source: https://www.forbes.com/sites/tomgroenfeldt/
Source: https://www.campaignlive.co.uk/
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BIOMARKETING: HUMAN BODY AS MARKETING ENGINE
By eliciting insights from recent biological developments and Neuromarketing concepts, this research expands the scope of purchase behaviour response from being limited to the brain (SNS & PSNS) to getting impacted by hormones & nervous system present in other parts of the body. This paper uniquely focuses on consumer behaviour and emotional response due to external stimuli on body systems, hormones, & organs outside of the brain; thus theorizing human body as a Biomarketing engine.
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CDP: Paradigm shift to Customer Engagement
CDP or Customer Data Platform was awarded the buzzword of the year in 2018 and the interest has only grown multifold since then. No discussion of Martech is complete without CDP. There have been major acquisitions in this field in recent months and it is the hottest cake in the market right now. So what […]
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BaaS, Baap & Open Banking: Step forward in the future
In an era of Industrial revolution 4.0 wherein data is the king and customers service expectations are much more evolved than ever in the past; innovation, access & affordability of the right product is the key to the success. Financial services and banking are no alien to this and BaaS, Baap & Open Banking are […]
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Neuromarketing: A holistic view
Neuromarketing as the marketers and the scientist envisaged, was the true utopian world for the companies wherein they are able to do one thing that has been elusive to them till now: Getting inside the brains of their customers. All decisions taken are transparent to the advertisers and campaigns are created to reach to specific […]
