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Fintech News

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courtesy: https://www.fintechnews.org/

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courtesy: https://www.finextra.com/

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courtesy: https://www.financemagnates.com/

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source: https://thefinancialbrand.com/fintech-banking/

NEWS INDIA

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source: https://bfsi.economictimes.indiatimes.com/

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DISCUSSION BOARD

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Source: https://globallending.fortunellc.us/

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source: https://lendfoundry.com/

Source: https://www.fintechmarketinghub.com/

SALES, MARKETING & TECH

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Source: https://www.lemnisk.co

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source: https://www.forbes.com/sites/tomgroenfeldt/

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Source: https://www.campaignlive.co.uk/

LATEST FINTICA BLOGS

  • Alternate Scoring: The Fintech Game Changer

    Alternate Scoring models are the future for BNPL & Credit Card customers as it opens an untapped 1.7B customer base for the banks, NBFCs & BNPL champions

  • Metaverse – Neuromarketing at its best

    Neuromarketing can help the marketers change the universe of sales & marketing as we know it. Every advertisement, every engagement in Metaverse is deeply loaded with Neuromarketing tools & pointers.With further enhancements and embedding of individualistic emotions and empathy to avatars, the plays of Neuromarketers are going to explode in metaverse. This has the potential to change the martech as we know it today.

  • BIOMARKETING: HUMAN BODY AS MARKETING ENGINE

    By eliciting insights from recent biological developments and Neuromarketing concepts, this research expands the scope of purchase behaviour response from being limited to the brain (SNS & PSNS) to getting impacted by hormones & nervous system present in other parts of the body. This paper uniquely focuses on consumer behaviour and emotional response due to external stimuli on body systems, hormones, & organs outside of the brain; thus theorizing human body as a Biomarketing engine.

  • CDP: Paradigm shift to Customer Engagement

    CDP or Customer Data Platform was awarded the buzzword of the year in 2018 and the interest has only grown multifold since then. No discussion of Martech is complete without CDP. There have been major acquisitions in this field in recent months and it is the hottest cake in the market right now. So what […]

  • BaaS, Baap & Open Banking: Step forward in the future

    In an era of Industrial revolution 4.0 wherein data is the king and customers service expectations are much more evolved than ever in the past; innovation, access & affordability of the right product is the key to the success. Financial services and banking are no alien to this and BaaS, Baap & Open Banking are […]

  • Neuromarketing: A holistic view

    Neuromarketing as the marketers and the scientist envisaged, was the true utopian world for the companies wherein they are able to do one thing that has been elusive to them till now: Getting inside the brains of their customers. All decisions taken are transparent to the advertisers and campaigns are created to reach to specific […]

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