BNPL (Buy Now Pay Later) is the buzz word in the payment industry with lot of interest from online and offline retailers. A recent study by Mckinsey has pegged BNPL growth at 100% from $92B to $182B between 2019 to 2023. Almost all retail giants including Amazon & Walmart have either their native products or…
There has been an increasing trend wherein E-commerce giants are pushing for In-house Fintech solutions. Let’s look at few of the case studies to understand the interest. Flipkart Advanz (BNPL): Few years back, Fintech companies found a great benefactor: E-Commerce websites. It was the right complement with Fintechs providing the tech & digital lending support…
In continuation of the previous article on CS, let’s now look at different customer segmentation models, steps to implement it and factors affecting it. Why companies are mad about segmentation? Segmentation help company target specific market / customers, bring more focus in their campaigns, attract the right customer, create loyalty, improve product, do personalization, increase…
Ever wondered why a great product with awesome features & low pricing fails? Why one product is super successful, while a similarly competent product fails to impress the market? Customers are not taking that loan even after spending millions on marketing?? Blame it on consumer behaviour. The old cliche “Customer is king” is not at…
Why Credit Cards?? Credit Card is one of the most popular financial product across the world and is witnessing a huge growth rate. Few of the reasons for this are: Access to Credit & opportunity to upgrade your purchase Ease of usage & protection against robbery, theft Additional incentives for usage of cards like Rewards,…
In my previous blog Fintech Sales: Web visits to conversions ; FINTICA, I had talked about the customer journey of visit to conversion and the important marketing methods one can use to improve conversions. In this second part, I will touch upon specific tools the marketeer can use from his side to ensure better conversion….
My previous post on Fintech Sales & Marketing tools focused on the following two problems: Reaching to the potential customers and to make them aware about you Bringing the potential customers to your website & ensure they have a good experience Let’s understand the most crucial part now. MAKING THESE “POTENTIAL” CUSTOMERS TO “ACTUAL CUSTOMERS”…
Is Good Finance Idea + Good Tech = Great Product = Successful Fintech ?? Then why so many Fintech failure?? The rate of failures are particularly high in the Fintech sector and there are many reasons to blame for this. You have legal complications, trust issues, lack of capital, wrong VC, but above all, most…
According to Statista & UN, 26% of the world population is below the age of 15 years (roughly 2 billion people worldwide), and 16% is between 16-24 years!!! Youths & kids are one segment which has never got any serious attention from traditional Banks and other old school financial services companies. According to a recent…
Let’s go back to 1990s. There were hardly many fintech companies and minimal tech innovations. Customers had to stand in line and there was no internet, no timelines but still most banks used to get very high rating on CX ( it was customer satisfaction survey then). Why? Because the customer was told that they…
