Web visits to sales conversion
Fintech Sales: Web visits to conversions

My previous post on Fintech Sales & Marketing tools focused on the following two problems: Reaching to the potential customers and to make them aware about you Bringing the potential customers to your website & ensure they have a good experience Let’s understand the most crucial part now. MAKING THESE “POTENTIAL” CUSTOMERS TO “ACTUAL CUSTOMERS”…

Fintica sales & marketing
Sales & Marketing: Fintech is Not All Finance & Technology

Is Good Finance Idea + Good Tech = Great Product = Successful Fintech ?? Then why so many Fintech failure?? The rate of failures are particularly high in the Fintech sector and there are many reasons to blame for this. You have legal complications, trust issues, lack of capital, wrong VC, but above all, most…

The Untapped Billions – Youth & Kids

According to Statista & UN, 26% of the world population is below the age of 15 years (roughly 2 billion people worldwide), and 16% is between 16-24 years!!! Youths & kids are one segment which has never got any serious attention from traditional Banks and other old school financial services companies. According to a recent…

CX DX fintech fintica
CX/DX & Fintech

Let’s go back to 1990s. There were hardly many fintech companies and minimal tech innovations. Customers had to stand in line and there was no internet, no timelines but still most banks used to get very high rating on CX ( it was customer satisfaction survey then). Why? Because the customer was told that they…

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