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POS Terminals: Future is changing 🚀⌚️

The global POS device market is valued at $90B in 2022 and is expected to reach $155B by 2028 at a CAGR of 8.2%. Mobile POS is growing faster at 24% CAGR and is expected to reach $55B by 2024. 🔸It has undergone constant innovation including Biometrics adoption...
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Virtual Cards: The Future of Payments

With an expected market growth of 388% from 36B in 2023 to 175B in 2028, the Virtual card market is going to explode💣💥💥.This will make the market size in value move up from $350B in 2023 to $1.3T in 2031 as per market reports from Juniper Research &...
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Future is Loyalty

#LoyaltyManagement: Future trends🚀🚀 💡Did you know that 65% of the revenue for a company comes from repeat customers🔥. 💡80-84% of the customers are more likely to stick to a company if they have a relationship with it and it offers them a loyalty program. These customers are also...
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Business Pivots:

#BusinessPivot: Not a euphemism for failure but an ingredient to success Did you know that #AirBnB used to sell Cereals while #Nokia was a paper mill earlier? #Twitter started as ODEO (a podcast subscription company) while #Netflix famously was a DVD rental business. Businesses should do Pivot when: 🛑 Business model is obsolete 🛑 Business...
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Metaverse – Neuromarketing at its best

neuromarketing in metaverse 1
Neuromarketing can help the marketers change the universe of sales & marketing as we know it. Every advertisement, every engagement in Metaverse is deeply loaded with Neuromarketing tools & pointers.With further enhancements and embedding of individualistic emotions and empathy to avatars, the plays of Neuromarketers are going to explode in metaverse. This has the potential to change the martech as we know it today.
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By eliciting insights from recent biological developments and Neuromarketing concepts, this research expands the scope of purchase behaviour response from being limited to the brain (SNS & PSNS) to getting impacted by hormones & nervous system present in other parts of the body. This paper uniquely focuses on consumer behaviour and emotional response due to external stimuli on body systems, hormones, & organs outside of the brain; thus theorizing human body as a Biomarketing engine.
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CDP: Paradigm shift to Customer Engagement

CDP or Customer Data Platform was awarded the buzzword of the year in 2018 and the interest has only grown multifold since then. No discussion of Martech is complete without CDP. There have been major acquisitions in this field in recent months and it is the hottest cake...
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BaaS, Baap & Open Banking: Step forward in the future

In an era of Industrial revolution 4.0 wherein data is the king and customers service expectations are much more evolved than ever in the past; innovation, access & affordability of the right product is the key to the success. Financial services and banking are no alien to this...
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Neuromarketing: A holistic view

Neuromarketing as the marketers and the scientist envisaged, was the true utopian world for the companies wherein they are able to do one thing that has been elusive to them till now: Getting inside the brains of their customers. All decisions taken are transparent to the advertisers and...
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