Home » Archive by category Fintica originals

CDP: Paradigm shift to Customer Engagement

CDP or Customer Data Platform was awarded the buzzword of the year in 2018 and the interest has only grown multifold since then. No discussion of Martech is complete without CDP. There have been major acquisitions in this field in recent months and it is the hottest cake...
Continue reading

BaaS, Baap & Open Banking: Step forward in the future

In an era of Industrial revolution 4.0 wherein data is the king and customers service expectations are much more evolved than ever in the past; innovation, access & affordability of the right product is the key to the success. Financial services and banking are no alien to this...
Continue reading

Neuromarketing: A holistic view

Neuromarketing as the marketers and the scientist envisaged, was the true utopian world for the companies wherein they are able to do one thing that has been elusive to them till now: Getting inside the brains of their customers. All decisions taken are transparent to the advertisers and...
Continue reading

E-commerce: From Fintech Collaborators to Competitors

There has been an increasing trend wherein E-commerce giants are pushing for In-house Fintech solutions. Let’s look at few of the case studies to understand the interest. Flipkart Advanz (BNPL): Few years back, Fintech companies found a great benefactor: E-Commerce websites. It was the right complement with Fintechs...
Continue reading

Customer Segmentation: A Detailed Review

In continuation of the previous article on CS, let’s now look at different customer segmentation models, steps to implement it and factors affecting it. Why companies are mad about segmentation? Segmentation help company target specific market / customers, bring more focus in their campaigns, attract the right customer,...
Continue reading

Islamic Credit Card

Why Credit Cards?? Credit Card is one of the most popular financial product across the world and is witnessing a huge growth rate. Few of the reasons for this are: Access to Credit & opportunity to upgrade your purchase Ease of usage & protection against robbery, theft Additional...
Continue reading

Fintech Sales: Web Visits to Conversions II

fintica web conversion tools
In my previous blog Fintech Sales: Web visits to conversions ; FINTICA, I had talked about the customer journey of visit to conversion and the important marketing methods one can use to improve conversions. In this second part, I will touch upon specific tools the marketeer can use...
Continue reading

Fintech Sales: Web visits to conversions

Web visits to sales conversion
My previous post on Fintech Sales & Marketing tools focused on the following two problems: Reaching to the potential customers and to make them aware about you Bringing the potential customers to your website & ensure they have a good experience Let’s understand the most crucial part now....
Continue reading

Follow by Email