Alternate Scoring: The Fintech Game Changer
Alternate Scoring models are the future for BNPL & Credit Card customers as it opens an untapped 1.7B customer base for the banks, NBFCs & BNPL champions
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Metaverse – Neuromarketing at its best
Neuromarketing can help the marketers change the universe of sales & marketing as we know it. Every advertisement, every engagement in Metaverse is deeply loaded with Neuromarketing tools & pointers.With further enhancements and embedding of individualistic emotions and empathy to avatars, the plays of Neuromarketers are going to explode in metaverse. This has the potential to change the martech as we know it today.
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BIOMARKETING: HUMAN BODY AS MARKETING ENGINE
By eliciting insights from recent biological developments and Neuromarketing concepts, this research expands the scope of purchase behaviour response from being limited to the brain (SNS & PSNS) to getting impacted by hormones & nervous system present in other parts of the body. This paper uniquely focuses on consumer behaviour and emotional response due to external stimuli on body systems, hormones, & organs outside of the brain; thus theorizing human body as a Biomarketing engine.
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CDP: Paradigm shift to Customer Engagement
CDP or Customer Data Platform was awarded the buzzword of the year in 2018 and the interest has only grown multifold since then. No discussion of Martech is complete without CDP. There have been major acquisitions in this field in recent months and it is the hottest cake...
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BaaS, Baap & Open Banking: Step forward in the future
In an era of Industrial revolution 4.0 wherein data is the king and customers service expectations are much more evolved than ever in the past; innovation, access & affordability of the right product is the key to the success. Financial services and banking are no alien to this...
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Neuromarketing: A holistic view
Neuromarketing as the marketers and the scientist envisaged, was the true utopian world for the companies wherein they are able to do one thing that has been elusive to them till now: Getting inside the brains of their customers. All decisions taken are transparent to the advertisers and...
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BNPL: Should Credit Card or Personal Loan companies be terrified??
BNPL (Buy Now Pay Later) is the buzz word in the payment industry with lot of interest from online and offline retailers. A recent study by Mckinsey has pegged BNPL growth at 100% from $92B to $182B between 2019 to 2023. Almost all retail giants including Amazon &...
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E-commerce: From Fintech Collaborators to Competitors
There has been an increasing trend wherein E-commerce giants are pushing for In-house Fintech solutions. Let’s look at few of the case studies to understand the interest. Flipkart Advanz (BNPL): Few years back, Fintech companies found a great benefactor: E-Commerce websites. It was the right complement with Fintechs...
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Customer Segmentation: A Detailed Review
In continuation of the previous article on CS, let’s now look at different customer segmentation models, steps to implement it and factors affecting it. Why companies are mad about segmentation? Segmentation help company target specific market / customers, bring more focus in their campaigns, attract the right customer,...
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Consumer Behaviour: Few Success & Failure Stories of Customer Segmentation
Ever wondered why a great product with awesome features & low pricing fails? Why one product is super successful, while a similarly competent product fails to impress the market? Customers are not taking that loan even after spending millions on marketing?? Blame it on consumer behaviour. The old...
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