In my previous blog Fintech Sales: Web visits to conversions ; FINTICA, I had talked about the customer journey of visit to conversion and the important marketing methods one can use to improve conversions. In this second part, I will touch upon specific tools the marketeer can use...

My previous post on Fintech Sales & Marketing tools focused on the following two problems: Reaching to the potential customers and to make them aware about you Bringing the potential customers to your website & ensure they have a good experience Let’s understand the most crucial part now....

Is Good Finance Idea + Good Tech = Great Product = Successful Fintech ?? Then why so many Fintech failure?? The rate of failures are particularly high in the Fintech sector and there are many reasons to blame for this. You have legal complications, trust issues, lack of...

Let’s go back to 1990s. There were hardly many fintech companies and minimal tech innovations. Customers had to stand in line and there was no internet, no timelines but still most banks used to get very high rating on CX ( it was customer satisfaction survey then). Why?...